win some... schreef op 12 augustus 2021 22:07:
Van dezelfde auteur:
Mapping company HERE identified four targeted market sectors for its map offerings:
* transport and logistics (€11.3B total addressable market [TAM] in 2025)
* tech, media and telecommunications (€7.3B TAM in 2025);
*
automotive (€3.8B TAM in 2025); * public sector and infrastructure (€1.3B TAM in 2025).*
Clearly, for map market leader HERE
automotive was not its primary objective. While automotive navigation may have brought HERE to the ball decades ago and keeps the lights on to this day, it is clear that transport and logistics (T&L) is the business that now promises the lion’s share of growth. More importantly, the T&L sector promises that most elusive commodity in the mapping sector: profit.
Both HERE and archrival TomTom have built solid, but mature, businesses, around automotive navigation – both portable and built-in. The business is solid because it is reliable and steadily growing. It is mature because the profit margins are narrow and getting leaner.
Other emerging players in the mapping space such as Mapbox and RideOS have also recognized the need for mobility and delivery […] TomTom and HERE are oddly perceived as having less value, relatively speaking,
in our upside-down Internet economy where actually having paying customers is perceived as a shortcoming by investors.