gvanmaarsum schreef op 11 januari 2025 11:57:
TomTom Announces Traffic Index and 3D Lane Change Enhancement, Makes Deal With Esri
At CES, TomTom [TOM2] announced a partnership with GIS giant Esri to integrate its map and traffic data into ArcGIS’s geospatial platform. The deal allows TomTom available to businesses and governments for infrastructure and studying traffic flows.
“ESRI is doing what they do best with a huge network of customers in GIS.
The partnership opens an additional market for mapping data that we can sell into the ESRI network—it’s an amazing deal,” said Willem Strijbosch, TomTom vice president of product for maps and search.Strijbosch said that TomTom’s enhancement of Orbis Maps with immersive 3D lane geometry at CES will make it “the map of the future.” The new 3D lane geometry, which features AI-enabled updates, will be targeted to automotive, logistics, and public sectors.
“[3D lane geometry] is helping us provide navigation for a more rich and useful experience. It can be used for two use cases—for the regular driver and sports-only driving,” he said. “It has great synergy in that it allows us to make the same data set and sell to two different use cases.”
Strijbosch said that while automotive markets were tough for TomTom in 2024,
the company is very optimistic for 2025. “There are many deals up for grabs. They may be further out, but we haven’t seen a [automotive] pipeline like this,” he said.