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TomTom nieuws 2011

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  1. [verwijderd] 24 mei 2011 09:47

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    TOMTOM PERSBERICHT

    Break Free from traffic with TomTom's global integrated marketing campaign

    ~ Traditional, online and real-world marketing activities unite – encouraging people worldwide to Break Free from traffic with TomTom HD Traffic ~

    Amsterdam, 24 May 2011 – Today, TomTom launches "Break Free" – an integrated marketing campaign. The campaign aims to encourage people around the world to break free from traffic jams with TomTom's market-leading HD Traffic service.

    The TomTom Break Free campaign will utilise a breadth of marketing activities to create a truly integrated campaign. It will span traditional media via radio and PR; social media apps and competitions; online, with advertising and a dedicated microsite featuring user-generated video content; and real-world activities including in-store promotions and stunts.

    "Through this truly integrated campaign, we aim to show everyone how TomTom's revolutionary HD Traffic service can help them break free from traffic," says Corinne Vigreux, Managing Director, Consumer at TomTom. "The campaign will engage people on lots of different levels and via multiple touch points, with competitions, exclusive online content and opportunities to win great prizes."

    TomTom has acquired the rights to use the classic Queen song "I Want to Break Free" as the anthem for the whole campaign. At launch, TomTom will release exclusive Break Free branded comedy written and performed by John Cleese. All Break Free video content, including unique renditions of I Want to Break Free performed by people stuck in traffic, will be available on TomTom's Facebook pages.

    Sing, win and Break Free

    A core part of "Break Free" is a 'caraoke' competition. Using an easy app for iPhone, people can record a video of themselves singing "I Want to Break Free", and share it online. The most popular videos judged by an expert panel can win a Renault car.

    Star in your own Break Free music video

    "Break Free Yourself" is a Facebook tool that allows people to make and star in their own I Want to Break Free music video. People simply upload a photo, select whether they want to star as a glam rocker or Mexican mariachi and Facebook does the rest.

    Breaking free in the real world

    Out in the real world, TomTom is doing all sorts of things to raise the profile of the campaign and encourage people to join in. Taxi cameras will capture real life Break Free renditions and in some countries free taxi rides will be offered to people who sing.

    Retail outlets are also helping drivers to break free and save money. Customers can trade in their old satnav device and receive up to €30 or €50 off the latest TomTom device featuring HD Traffic. In Italy, customers will receive a Telepass Premium voucher worth up to €100.

    Key agencies in the campaign

    TomTom has worked with Pool Worldwide to develop the campaign, which will be active in more than 14 markets worldwide. MEC are media buyers, whilst Content and Motion manage the social media strategy.

    To find out more about TomTom's Break Free campaign, and about its revolutionary HD Traffic service, visit www.tomtom.com/breakfree

    Notes for editors

    About HD Traffic

    •HD Traffic is TomTom's revolutionary live traffic service. It delivers accurate traffic information straight to a compatible TomTom device every two minutes – that's up to seven times more frequently than any other provider. This helps drivers to steer clear of delays, and know exactly when they're due to arrive.
    •HD Traffic is available in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, New Zealand, Norway, Portugal, South Africa, Spain, Sweden, Switzerland, the UK and the US. For more information about HD Traffic, visit www.tomtom.com/services About the trade in offer

    •Trade-in available to customers who purchase a TomTom GO LIVE 1000, GO LIVE 1005, GO LIVE 820, GO LIVE 825, VIA LIVE 120 or VIA LIVE 125 between 24th May 2011 & 31st July 2011 in retail stores, on retailer websites or on www.tomtom.com.
    •Log on to www.tomtom.com/breakfreepromo to register.
    •Customers must send in the old device they wish to trade in.
    •Once it has been received and checked, the appropriate amount will be transferred within 30 days to the customer's bank account. For a GO LIVE 1000 or 1005, they get €50 back. For a GO LIVE 820 & 825, VIA LIVE 120 & 125, they get €30 back. In Italy, customers will receive a Telepass Premium voucher worth up to €100.

  2. [verwijderd] 24 mei 2011 09:47

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    TOMTOM PERSBERICHT

    Introducing the TomTom GO LIVE 800 series - smart, easy, connected navigation
    New connected device makes LIVE Services more accessible and helps more drivers to break free from traffic jams

    Amsterdam, 24 May 2011 – Today, TomTom makes connected navigation even more accessible with the launch of the TomTom GO LIVE 800 series. This stylish new addition to the TomTom GO portfolio comes with a whole year of LIVE Services– including TomTom's market leading HD Traffic service.

    The launch of the TomTom GO LIVE 800 series is part of a complete refresh of the TomTom product lineup. This sees TomTom's whole range simplified and split into the non-connected Start and Via ranges – designed for those drivers seeking convenience and comfort – and the connected GO LIVE range, for drivers who want to benefit from real-time traffic and route information on their journey.

    "The TomTom GO LIVE 800 series is designed to help everyone reap the benefits of connected navigation," says Corinne Vigreux, Managing Director, Consumer at TomTom. "Its smart design puts powerful TomTom LIVE Services like HD Traffic into a great value package – helping drivers everywhere to break free from jams."

    All GO LIVE 800 devices bring one year of TomTom's market-leading LIVE Services straight to their device. The flagship service is TomTom HD Traffic, which delivers accurate traffic information every two minutes – that's up to seven times more frequently than any other provider. With coverage across more roads and more countries than any other traffic service, HD Traffic gives drivers detailed incident reports, length of and reason for delays, accurate travel and arrival times – even alternative route proposals.

    The LIVE Services bundle also includes the Speed Cameras service, providing mobile and fixed speed camera alerts, while Local Search helps to pinpoint shops and businesses in the area. QuickGPSfix, meanwhile, helps drivers to start navigating in seconds. And they don't need to worry that the weather will spoil their plans – the TomTom GO LIVE 800 range also gives drivers local and five-day forecasts courtesy of TomTom Weather.

    Drivers can also use their voice to enter addresses, while hands-free calling via Bluetooth® lets them make and answer phone calls safely whilst on the move, so it's easier than ever to stay in touch and in control.

    All devices in the GO LIVE 800 series are based on TomTom's award-winning IF product design, where stylish looks meet clever functionality. The intelligent orientation sensor within GO LIVE 800 series devices, for example – coupled with the fully integrated flip screen mount – lets drivers mount their device to their dashboard, automatically rotating the screen 180 degrees. All drivers need to add is a dashboard mounting disc.

    Just like every other device in the TomTom lineup, TomTom GO LIVE 800 series devices come with a bigger screen, for an even clearer and more comfortable view. Drivers simply have to choose whether they want the GO LIVE 820 with its 4.3" touch screen, or the GO LIVE 825 with the larger, 5" touch screen.

    Vigreux concludes: "The new GO LIVE 800 will make TomTom HD Traffic available to more people, providing them with the very best traffic information available. This is something we committed to in our Traffic Manifesto last year, giving drivers who use TomTom HD Traffic more control by keeping them fully informed of the exact traffic situation. These drivers will spend less time stuck in traffic, arriving less stressed and on time, with quicker alternative routes offered to them as soon as they are available."

    Availability and pricing

    •The TomTom GO LIVE 820 (regional version) costs €199.
    •The TomTom GO LIVE 820 Europe costs €229.
    •The TomTom GO LIVE 825 (regional version) costs €229.
    •The TomTom GO LIVE 825 Europe costs €249.
    All TomTom GO LIVE 800 series devices are available to buy now in the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Portugal, Spain, Sweden, Switzerland, the Netherlands and the United Kingdom.

    Notes for Editors

    Key features of the TomTom GO LIVE 800 series

    •LIVE Services 1 year Avoid surprises on the road ahead with LIVE information like HD Traffic delivered direct to your device 1 year for free
    •Hands-free calling Hands-free calling via Bluetooth®
    •Integrated mounting with flip screen Integrated mounting with flip screen, automatically rotates the screen 180 degrees
    •Richer maps Richer, more detailed maps than ever ? In 4.3" and 5" touch screen See more and drive easy
    •Voice Control Use your voice to plan your route and give other commands to your device. Only available in selected countries: IT, CH, FR, NL, BE, PT, ES, DE, UK, IE, AT, SA
    •Built-in Micro SD slot Access even richer content in the future - enabled via a software update in summer 2011
    Coverage of LIVE Services varies per country as follows:

    •HD Traffic in 16 countries*: AT, BE, CH, DE, DK, ES, FI, FR, IE, IT, LU, NL, NO, PT, SE, UK
    •Local Search with Google™ in 17 countries*: AT, BE, CH, CZ, DE, DK, ES, FI, FR, UK, IE, IT, NL, NO, PL, PT, SE
    •Speed Cameras in 18 countries: AT, BE, CZ, DE, DK, ES, FI, FR, GR, IE, IT, LU, NL, NO, PL, PT SE, UK
    •Weather and QuickGPSfix in 33 countries: AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, UK, GR, HU, IE, IT, LI, LT, LU, LV, MC, MT, NL, NO, PL, PT, RO, SE, SK, SL, SM, VA

    *Quality may differ per country.

  7. Scarlet 24 mei 2011 10:53

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    en nu op naar een PND met een geintegreerde antenne, zodat we af zijn van dat amateuristische draadje langs het raam !!!
  9. [verwijderd] 24 mei 2011 11:25

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    quote:

    hvasd2 schreef op 24 mei 2011 11:08:

    [...]

    Ik kan het wel waarderen............. maar de koers niet zo, lijkt wel.
    Koers komt wel los in de middag, als altijd.

    Recente nieuws over de campagne en het nieuwe live model wordt wel breed opgepikt. Zomaar wat linkjes van de afgelopen 24 uur

    www.stylecowboys.nl/Gadgets/2045

    www.youtube.com/watch?v=yezAC67p-Vw&a...

    www.sify.com/news/men-suffer-7-times-...

    www.portablegear.nl/nieuws/12112/TomT...

    www.marketingfacts.nl/berichten/20110...

    www.marketingfacts.nl/berichten/20110...

    www.gpsbusinessnews.com/TomTom-Intros...

    radiocomercial.clix.pt/destaques/body...

    www.youtube.com/watch?v=L3wLoT_8K6E

    www.computeridee.nl/nieuws/tomtom-bre...
  14. [verwijderd] 24 mei 2011 14:57

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    Ik vind het juist goede marketing. Veel mensen denken: navigatie kun je op veel plaatsen gratis of voor weinig downloaden. De kwaliteit is dan wel minder, maar over gratis producten klaag je niet. En je kunt qua dataroaming goed op je bek gaan, maar dat is dan de schuld van de telefoonmaatschappijen en niet van de navigatiesoftware.

    Deze marketing legt niet de nadruk op navigeren van A naar B, maar naar het omzeilen van files. Dat zaadje moet geplant worden. En het omzeilen van files kun je niet zo makkelijk krijgen, en zeker niet gratis. Met live navigatie creeert TomTom dus een nieuwe categorie. En dat is goed.

    PS
    Jezelf grootmeester noemen, en om aandacht vragen, dat is niet wanhopig?
  17. [verwijderd] 24 mei 2011 21:52

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    Dit noem ik nu marketing "TomTom Break Free"

    Alle ingredienten zitten erin:

    Humor, bekende gezichten nationaal en internationaal en de diverse youtube inzendingen waarmee ze hopen te winnen. Dat noem ik nou een hippe HD TRAFFIC Marketing.

    Ik ga voor Oboema voodoo master hahaha superss

    www.tomtombreakfree.com/index-breakfr...
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