wiegveld schreef op 26 juli 2023 12:02:
Dit is trouwens een belangrijke driver in de resultaten naast HQ kosten
Marketing expenses
Marketing expenses can primarily be distinguished as relating to (i) performance marketing (or pay-per-click/pay-per-Order)
which directly generates traffic and Orders, such as search engine marketing, app marketing and affiliate marketing
(rewarding third parties for referrals to our platforms) and (ii) brand marketing, such as television, online media, and outdoor
advertising (billboards).
Marketing expenses decreased by 28% to €299 million in H1 2023 compared with €414 million in H1 2022, primarily due to
efficiencies in brand marketing spend as well as a reduction in performance marketing spend due to lower Order volumes
and costs per Order spend optimisation
Zo 115 miljoen euro niet uitgegeven! HQ kosten HJ 1 2023 zijn al weer hoger dan HJ2 2022 deels door inflatie, maar ik hoop dat ze blijvend zorgen dat er minder personeel en meer automatisering is.