Gotcha70 schreef op 13 juni 2024 14:54:
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Bloomberg
The company has dropped a significant amount of market share to delivery rivals DoorDash Inc. and Uber Technologies Inc. as they ramp up competition through offerings beyond just takeout meals from restaurants. Yipit’s data shows Grubhub market share
fell to 6% in March from 11% in August 2022, with a loss in urban users the most pronounced.
reden van verlies marktaandeel
Rivals in recent years have raced to
expand the number and types of stores on their sites and improved their technology
to let customers bundle multistore orders without additional cost,
which Grubhub hasn’t allowed.DoorDash and Uber, in particular, have enhanced their routing algorithms so their delivery couriers can seamlessly pick up a last-minute drugstore item, drinks from a liquor store, or condiments from the grocery store while en route to grab a restaurant order nearby. These upgrades let the companies “upsell” consumers and advertise relevant items to bundle into their order, helping expand the size of the basket and increase ad revenue from brands.
Amazon deal en verkoop Grubhub
Making the Grubhub+ subscription free for the 180 million US shoppers who are part of households with a Prime membership could entice those consumers to keep their Prime accounts, which would be a boon for Amazon. But at the same time, it wipes out potential customers for Grubhub’s subscription service — and the revenue they might have generated. That makes the sale of Grubhub, which Dutch parent Just Eat has been considering since 2022,
“less likely,” according to Bloomberg Intelligence analysts.
gebruik Grubhub in de Amazon app
So far, a customer who tries to place a Grubhub order within Amazon
won’t find it as easy as described. According to Grubhub, users can visit a dedicated website to start a Grubhub order; or they could be directed to that site through a variety of paths from Amazon.
On Amazon’s mobile app, the Grubhub button is hidden within the “Groceries” tab, below buttons for Amazon Fresh, the grocery delivery service, and Amazon’s Whole Foods. Alternatively, users can type “Grubhub” in the Amazon search bar to access the Grubhub banner. At least two more clicks are needed to launch the restaurant ordering interface in an in-app browser window, which makes the experience foreign to the Amazon app.
This makes the integration more of a bonus than a feature of convenience.
Whether the deal can effectively convert new users to loyal Grubhub customers remains to be seen.www.bloomberg.com/news/newsletters/20...