Tom2HD schreef op 25 april 2016 12:49:
INRIX's Moment of Truth"INRIX has watched as its data was substituted with TomTom flow data by Total Traffic and Weather Network at Toyota and in legacy BMW systems in the U.S. (with the exception of BMW’s ARTTi traffic in the 7 Series). In Europe, Volkswagen, Daimler and Audi all opted for TomTom - with Audi’s switch from INRIX to TomTom for its “XDTraffic” solution perhaps being the most painful for INRIX.
The most likely outcome is a half-a-loaf decision from BMW ceding Europe to TomTom and retaining INRIX in the U.S. If this comes to pass, it leaves INRIX with Porsche, Volvo and Tesla Motors for traffic (Toyota in Europe) – all representing tiny volumes ill-suited to INRIX’s vision of aggregating vehicle probe data for enhancing its traffic information. But hanging on to BMW, even if only for the U.S., may well represent a company-saving moment.
If TomTom has won BMW’s business in Europe, as industry sources suggest, it is likely to spark some agonizing strategy reappraisals at HERE, partially owned by BMW. In an ideal world, the consortium owners of HERE – BMW, Audi and Daimler – ought to be seeking ways to aggregate their data. It appears the aggregation of this valuable dynamic information will have to wait."
www.strategyanalytics.com/strategy-an...